Michael WoodGOOD CONTENT IS NOT ABOUT WRITING PROWESSAn article titled “30 Crucial B2B Marketing Statistics (2021)” by Brian Dean on Backlinko shows that:Dec 7, 2021Dec 7, 2021
Michael WoodNARRATIVE MARKETING — MINDSHARE AND TRUSTA few years back, in the B2B space, there was a move from segment-based marketing to account-based marketing (ABM). There is now a move to…Nov 17, 2021Nov 17, 2021
Michael WoodNARRATIVE AND B2B NEUROMARKETING TECHNIQUESNeuromarketing is the study of our brains’ reactions to targeted marketing and communication stimuli such as branding, content and…Nov 1, 2021Nov 1, 2021
Michael WoodSOCIAL MEDIA IS NOT ABOUT CONTENTThere are few businesses that haven’t begun to harness the dynamic capabilities of social media marketing. Research shows us that by using…Oct 4, 2021Oct 4, 2021
Michael WoodIS HOPE A STRATEGY?Is hope a strategy? In 2001 Rick Page published a book called ‘Hope is not a Strategy’. On September 3, 2008, at the Republican National…Sep 8, 2021Sep 8, 2021
Michael WoodSOCIAL MEDIA A BLESSING OR CURSE?SOCIAL MEDIA COMPRISES INTERACTIVE TECHNOLOGIES THAT ALLOW THE CREATION OR SHARING/EXCHANGE OF INFORMATION, IDEAS, CAREER INTERESTS, AND…Aug 19, 2021Aug 19, 2021
Michael WoodDON’T COLLECT DATA — CONNECT DATAData comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not…Jul 8, 2021Jul 8, 2021
