HEURISTICS #15 — EXPECTED THE UNEXPECTED

THE CONTEXT

For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID meant that VUCA no longer adequately described our environment. New thinking and new terminology were required. A ‘future-looking’ concept was introduced last year, namely; BANI (Brittle, Anxious, Nonlinear and Incomprehensible).

THE QUESTION

Given that BANI means:

  • Brittle: quick to shatter, capable of total and sudden failure
  • Anxious: fear that there are no correct choices
  • Nonlinear: lack of clarity between perceived cause and effect
  • Incomprehensible: exceptionally difficult, if not impossible, to understand.

Is BANI a useful orientation locus for trying to make sense of the world?

HEURISTIC 1: BE REALISTIC

BANI allows for a more accurate account of our current circumstances and, in a sense, paves the way to make the world a little more digestible.

HEURISTIC 2: EMBRACE CHANGE

BANI better equips us for inevitable and constant change.

HEURISTIC 3: DRIVE PARTNERSHIPS

BANI highlights the glaring need for increased, and meaningful, collaboration, inclusion, and resilience.

HEURISTIC 4: MANAGE EXPECTATIONS

BANI enlightens us that sometimes it is okay ‘not’ to know and that you can be better off expecting the unexpected.

--

--

--

I am passionate about B2B marketing content. Simply put, I tell the right stories, to the right people, using the appropriate channels, at the right time.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

10 mistakes in landing page design

Designing an ID Mobile App for my School — a UX case study

Case Study: The Menstrual Health Hub

Setup for success: improving FreeAgent’s onboarding journey

Brand Design for Medical Implants

LinkedIn Design Challenge 2018 — University Community 🎓

How to Create a Golden Section in Both Digital and Analog Media

One-click Golden Section in Adobe Illustrator

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Michael Wood

Michael Wood

I am passionate about B2B marketing content. Simply put, I tell the right stories, to the right people, using the appropriate channels, at the right time.

More from Medium

History as a Non-Renewable Resource

Four Quiz Kids: Harve Bennett Fischman, Richard Williams, Joel Kupperman and Ruth Duskin. Credit…Universal Studios

2021 Year-in-Review: Health and Happiness Design Lab at Drexel University

Is Resiliency Real?

Communicating in a Time Like No Other